If you are like most entrepreneurs you are looking for ways to make a PR splash and the bigger the better!
When I founded Raising CEO Kids in 2010 I was on a skinny budget and I knew that getting FREE press was my only option. Today I will sharing five places to go to help you bring in some POWERFUL and FREE media exposure. You will want to also consider our inexpensive webinar called Press Forward where I spill the beans for nearly 60 minutes on how I have gotten so much powerful and yes – FREE PRESS about Raising CEO Kids and other members of our family!
Five Places to Get Powerful Press
1. If you own a local business that only serves a specific geographic area, then your local newspaper is likely a great option for getting a story done about you or your business, or to get your EXPERT opinion.
2. Local TV morning shows are always looking for fabulous stories and good content. Getting on one of these shows helps you be recognized locally as well. Being on the show also solidifies your branding as an expert beyond the local reach because it gives you video footage that you can embed on your website! The picture above is me on the show Sacramento and Company.
3. Local news sites will often agree to carry the RSS feed for your blog which will help you with back-links to your site as well as expand your readership. We have been picked up by 3 news sites this way and they consistently bring traffic back to our site and have helped us secure even more publicity!
4. Blog Talk Radio has hundreds of shows that air every single day. You can search show descriptions based on keywords from your business niche and find possible shows to be on. I did a search for “entrepreneur” and found 21 different shows! Once you are on a show you can use the audio from the show in free offers to your list.You can embed the audio on your site and so much more!
5. HARO (www.helpareporter.com) is a service that helped me get in Yahoo Finance, Reuters, my son featured in two stories in Forbes, and interviewed on lots of radio shows and telesummits.
There are dozens of other tips I have to share with you and many of them are featured in our Press Forward webinar.Go take a look!
If you are wanting media exposure more quickly than you are getting currently, then you will want to hire me as your coach and facilitator. I tailor your strategy and fine tune your focus for maximum media impact. Each client begins with a Media Evaluation Consulting Hour, from that experience a client is empowered to know what they need to do, how to develop their resources, and have the option then to make wise media decisions. Developing new skills requires support and for that reason I have developed PR Tips and Tricks as well as assignments to help you truly learn the skills that makes your presence known and help you shine!




No comments yet.