Evelyn Larson Shares Her Insight of Raising Her Young Entrepreneur Daughter

Sarah:  When did you notice that your daughter was interested in making money and being a kid in business?

Evelyn: Actually, what I noticed first was creativity, innovation, and leadership. When Leah was four she, removed some of the stuffing in our couch pillows to create a snow scene! Also, she loved to study catalogs and magazines beginning at a young age. She had a great sense of design and enjoyed illustrating and photography. Then she discovered story writing and the computer. She created a Family Magazine and Cousin Club Newsletter. She started a Girls Book Club. She proposed a fundraising project to her local library. All these skills and experiences led to her entrepreneurial pursuit at age thirteen.

Sarah:  Did you know everything you needed to know to create business success for kids and if not how did you find mentors or go about introducing him/her to mentors?

Evelyn:  When Leah started the magazine, I didn’t even know the word, “social network”. Facebook didn’t exist. I knew very little about starting business, but I did have experience with my own freelance writing and consulting work. I learned right along with Leah.

Sarah:  What do you think is the best way to support kids in starting a business – what did you do to support Leah along the way?

EvelynHelp your child to make the connections they need in business. Show your child that you take her seriously.

Sarah:  How did you help your CEO Kid stay balanced in all the other things they are doing in life?

EvelynWe set limits on Internet use when Leah was an young teen otherwise she’d be working into the night. Her business requires a lot of sitting, so we encouraged her to engage in physical exercise.

Sarah:  What role besides that of parent did you play in her business?

EvelynAs a Mom I am: Chauffeur, Editor, Problem-solver, Listener, Publicity Manager, Biggest Fan and Dad is Technical Support. Leah’s younger sister began writing for Yaldah Magazine and serving as Subscriptions Manager/Customer Service Rep at age 12.

Sarah:  What are some of the challenges that you see in helping kids start a business or what were some of the challenges you faced in helping her become the success she is today?

EvelynStarting the business can be exciting. What is challenging is the future: will it succeed, grow, bomb? I had no idea that I would later become so involved with my daughters enterprise. A parent is usually the CEO Kid’s biggest fan/supporter and it goes without saying that Mom and or Dad will end up helping to put out fires and handling the extra work due to unexpected growth (hopefully!). I often feel torn between helping my daughter and growing my own writing career. So, I would suggest early on, or at least if things get busy, that you establish a larger team or network so that everything doesn’t fall on your shoulders (and your kid’s).

Sarah:  Is there anything you would have done differently that you would be willing to share with other parents of CEO Kids or kids who want to start businesses?

EvelynYes, I would have sought out professional business and financial advice from the beginning instead of trying to learn it along the way.

Sarah:  Share your TOP 3 – 5 tips that every parent of a CEO Kid should implement.

Evelyn

  1. A weekly or monthly CEO Kid/family business meeting
  2. Teach your CEO Kid about finances. Don’t do all the banking/bookkeeping for her.
  3. 3. Insist on some sort of fun, regular physical activity. CEO Kids can become singularly focused, overworked, and sedentary kids.

Sarah:  If you could have had resources available to helping kids starting a business or in helping you raise a CEO Kid, what would you have wanted?

EvelynI would have loved to have your book!

Sarah:  That’s awesome! We love to hear that our book makes a difference for families! ;-)

About Sarah Cook

Sarah is a third generation entrepreneur and believes that when kids develop their own businesses they gain real life skills that can only be gained by “doing”. These LIFE skills include business management, finances, service, public speaking, problem solving, and so much more. Sarah is passionate about helping parents raise smart, savvy successful CEO Kids!

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